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Experts are calling for a more comprehensive ban on tobacco advertising


Tobacco consumption is still very common in Germany
Although tobacco consumption is increasingly criticized by the public, almost every third adult in Germany still smokes regularly. To this day, smoking is "the most significant individual health risk and the leading cause of premature mortality in the industrialized nations," warns the Robert Koch Institute (RKI) in a current announcement on the occasion of World No Tobacco Day on May 31.

Smoking is associated with numerous health risks, but many people willfully accept these risks to this day. According to the data from the RKI study on adult health in Germany (DEGS1), which was collected between 2008 and 2011, 29.7 percent of 18- to 79-year-old adults in Germany are daily or occasional smokers. Although the proportion of smokers in the population has been declining for some years, tobacco consumption has been widespread to this day. This year's World No Tobacco Day has therefore set itself the goal of setting tobacco advertising clearer limits, also to reduce the acceptance of smoking among the population. "No place for toxic messages - stop tobacco advertising now!" Is the motto given by the German Cancer Aid and the Non-Smoking Association.

Smoking causes more than 100,000 deaths a year in Germany
"Cardiovascular, respiratory and cancer diseases are among the diseases that are increasingly occurring in smokers," reports the RKI. Arterial calcification, smoker's cough and lung cancer are well-known consequences here. In addition, the RKI explains that there are adverse effects on the metabolism, skeleton, teeth, eyes and fertility. According to the institute, between 100,000 and 120,000 people die from the consequences of smoking every year in Germany alone.

Tobacco advertising targeted at young people
A comprehensive ban on tobacco advertising could help to significantly reduce the proportion of smokers in the population, according to the non-smoking association. Tobacco advertising serves to increase tobacco consumption and to promote the acceptance of smoking in society. The preferred target group of advertising is adolescents, since most teen smokers start tobacco consumption and then mostly smoke permanently.

Comprehensive ban on tobacco advertising leads to a greater decline in tobacco consumption
Countries with extensive bans on tobacco advertising show a higher reduction in cigarette consumption than countries with less extensive bans on advertising, the non-smoking campaign association justified its call for a stop to tobacco advertising. A comprehensive ban on advertising for tobacco products includes "in addition to a ban on outdoor advertising, a ban on advertising films for tobacco products in the cinema, a ban on the visibility of tobacco products at sales outlets and a ban on national sponsoring," the campaign alliance continues. Such a far-reaching ban on advertising is "in accordance with the Basic Law (Art. 5 Para. 1 Clause 1, Art. 12 Paragraphs 1 and 14 Paragraph 1)" and is therefore constitutional. (fp)

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