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Number instead of brand logo: that's what the number 4520 says about Nutella
A photo of a Nutella jar can currently be seen on the Internet, on which the number 4520 is emblazoned instead of the brand logo. Many people wonder what the mysterious sequence of digits means. Two marketing students are responsible for the changed layout of the popular spread.
What does the number 4520 on the Nutella glass mean?
For a few weeks now, the photo of a Nutella glass has been appearing on the Internet, on which the number 4520 can be seen instead of the brand logo. Many people wonder what the mysterious sequence of digits means. The answer to the puzzle can be found on the Instagram account "caloriebrands": 4520 stands for the number of calories in a glass of the popular nut nougat spread.
How many calories are really in a product
The two marketing students Alessia Mordini and Rodrigo Domínguez from Milan are responsible for the campaign. In relation to the British “Independent”, they explained: “Companies usually state the number of calories in relation to a certain amount. They never say how many calories are actually in the product. "
Think about a healthy diet
The two 24 and 28 year old students want to draw attention to the many calories that we consume every day. According to their own statements, however, they are not concerned with consumers completely foregoing such foods. They want to “provide information that motivates them to snack less” and to think more about a healthy diet.
Revelations are often shared
Your Instagram account now has over 100,000 followers. In addition to the revelations about Nutella, the Pringles chips, McDonald’s fries, Barilla pesto, Heinz ketchup and Haribo gummy bears are often shared.
Knowing the actual number of calories obviously also has concrete effects. A user writes about the photo of the gummy bears, which are given with 510 calories: “When I saw the picture a few months ago, I stopped eating them. I misunderstood the nutrition label and I freaked out. ”
More information needed
It would certainly need a lot more education about the number of calories and the effects on health, because more and more people worldwide are overweight and obese. Health experts have often pointed out in the past how dangerous Nutella is for the body, for example.
And a US consumer protection organization had shown in a video how dangerous cola and soft drinks are. Unfortunately, such products are still extremely popular, especially among children and adolescents. (ad)